Home Movie Makers Achieves Tamil Blockbuster Success with Smooth Financing from BetterInvest

When a leading Tamil production house, Home Movie Makers, renowned for its rich legacy and successful ventures, faced a significant cash flow challenge before releasing its highly anticipated Tamil blockbuster, they turned to BetterInvest. With one of the largest Tamil movies featuring a prominent star set for release in Q1 2024, Home Movie Makers needed a swift and effective financing solution.

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The Challenge

Despite their vast experience and diversified business ventures, Home Movie Makers faced several hurdles:

• They needed approximately ₹30 crores within a tight 10-day deadline to cover negative financing, print, and advertising costs.
• Over ₹35 crores in receivables were tied up in post-release contracts for digital and satellite rights.
• Conventional financing sources could not provide the required amount within the necessary timeframe.
• High capital charges from traditional financing methods added to the urgency.

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BetterInvest’s Solution

BetterInvest stepped in with a strategic approach:

• Discounting: Leveraged our network of purchasers to discount Home Movie Makers' receivables from digital and satellite rights.
• Evaluation: Conducted a thorough assessment of the contracts and receivables.
• Escrow Mechanism: Established a secure escrow mechanism to facilitate the smooth flow of funds.
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The Results

• Before BetterInvest: Home Movie Makers struggled to secure the necessary funds quickly. Traditional financing methods were either too slow or too costly, putting the timely release of the movie at risk.
• After BetterInvest: We successfully secured ₹29 crores within 10 days. This timely funding allowed Home Movie Makers to cover all pre-release expenses, boost spending on print and advertising by 50%, and release the movie on schedule. The support from BetterInvest was instrumental in enhancing the media and financing ecosystem.

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