Success Stories
Sai Nirmala Productions' Special Shoot Financing with BetterInvest
Published by
Annu Singh
Published on
July 25, 2024
Short Summary
Testimonial
"BetterInvest provided the necessary funds quickly and efficiently, allowing us to produce special episodes without financial stress. This helped us maintain our show's top TRP ratings." – Channappa Nirmala, Producer at Sai Nirmala Productions
Sai Nirmala Productions, an experienced producer in the Kannada TV industry, needed funding for special episodes to maintain high TRP ratings for their successful show. The challenge was to secure timely funds without financial strain.
The Challenge
Sai Nirmala Productions faced several challenges:
- Need for ₹1 crore for special shoots.
- Delays in payments from the network, occurring 30-45 days post-shoot.
- Traditional financing options were inadequate for the additional budget.
- High capital charges from conventional sources.
BetterInvest’s Solution
BetterInvest stepped in with a tailored approach:
- Contract Review and Escrow: Thoroughly reviewed the TV show contract and created an escrow account to manage cash flows from the network.
- Funding: Disbursed ₹1 crore to cover the special shoots.
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The Results
- Before BetterInvest: The producer struggled to secure necessary funds, risking delays and cost overruns.
- After BetterInvest: With our funding, the producer executed special shoots seamlessly, maintaining high TRP ratings. The funds were provided at a more cost-effective rate, ensuring financial stability and enhanced media financing.
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